Match was rumored to be interested in acquiring Yahoo Personals, but this partnership makes sense considering Yahoo can retain part of the brand.
Remember that we are the largest free online dating service, so you will never have to pay a dime to meet your soulmate. Shit, now I'm just hoping the women I email can READ the emails if they aren't paid..... It's been my experience that everyone on Yahoo personals (in my area anyway) are completely clueless.
In addition, some companies that Yahoo has acquired have their own, preexisting privacy policies which may be viewed on the Yahoo acquired companies page.
General Yahoo collects personal information when you register with Yahoo, when you use Yahoo products or services, when you visit Yahoo pages or the pages of certain Yahoo partners, and when you enter promotions or sweepstakes.
This policy covers how Yahoo treats personal information that Yahoo collects and receives, including information related to your past use of Yahoo products and services.